Reincarnated

Maite Catti was born in Malaga, Spain, the daughter of an Italian father and a Dutch mother. While graduating in MA Fashion Communication at the Utrecht School of the Arts in 2009 she started to develop films to communicate fashion, exploiting the added opportunities to involve the viewer and to have characters and clothes come alive.

She develops fashion videos and installations. The fashion video,called ‘Reincarnated’, is about the transiency, or temporary aspect of fashion. The main characters are in a constant struggle, as they are in control by an unknown power- a hint towards the fashion industry, which decides who recreates. Nonetheless they strive to gain attention, expose their forgotten beauty and find appreciation in a world that reinvents itself every season.